Because a storefront sign is frequently the first thing that your client will see, it’s your best chance to make a great first impression.  Having a well-designed sign that is inviting and makes your customer feel confident buying from you is essential.   Hence, creating successful business sign design becomes both an art and a science.   Certain colors tend to be more attractive to the eye than others.  Letter height, sign height, and viewing distance are all factors that will determine how well your sign will be seen.  You can illuminate your sign in many ways, such as frontlit or backlit channel letters, illuminated cabinet signs, or even directed sign lighting.   Consideration should be given to where your sign will be located and the traffic patterns nearby.  A commercial sign should be designed with a purpose in mind for its longevity, usefulness, and the local permitting regulations.

Elmark Sign & Graphics’ experienced designers can help you decide on the best options for your project. We’ll work with you to incorporate all of these factors into a unique storefront sign that will help you grow your business.  Reach out now to schedule an appointment to review your sign project with one of our sign design specialists.


Attached below is a link to the United State Sign Council Sign Legibility Rules of Thumb showing research that has been done on the adequacy of signs and considerations that should be included in the design of your sign. The sign example is for Philadelphia Dental Arts.

Download the USSC Sign Legibility Rules of Thumb PDF