When it comes time to choose the best sign for your business, there is no one-size-fits-all option.

To bring customers to your location, you must first consider the type of customers you want to attract. Several other factors play a roll in signage choice, including specifics about the type of business you have.

With so many options available and so many factors to consider, selecting the best option can be overwhelming. Below, you will find three questions to ask yourself to help you choose the signage that will draw in the customers you want.

What Type of Clientele Do You Service?

If you own a big box store, a channel letter sign is a suitable option, but if your business is a boutique law firm, a carved sign is likely a better choice. You don’t want to choose a sign that doesn’t match the mood and branding for your business.

Each of the signs in the gallery below evokes a distinct feeling, but they all compliment their businesses well:

What Type of Space Do You Have to Work With?

Different locations call for different signage. For example, if your business is located along a busy highway, a tall, eye-catching monument sign may be in order. On the other hand, buildings located at the end of long driveways may be well-suited for a monument sign placed where their driveway meets the road. For business owners who have set up shop in a strip mall, dimensional letters or illuminated channel letters mounted on the exterior front wall work well.

In the gallery below, you will find three examples of very different lots and how the business owner selected a sign that was well-suited for their space:

When Are You Open?

Are you open at night? Would you benefit from having a sign that is visible to evening passersby? Asking yourself these questions will help you to determine whether you should consider options for lighting your sign. If you decide to go the route of illumination, you have options to choose from. For more information on ways to light your sign, visit our sign lighting post.

Browse the gallery below for different examples of lighting techniques:

Contact Elmark Signs to Get Started With Your Custom Signage

Creating the best sign begins by contacting us, either online or via the phone at 610-692-0525. Completely stuck on the sign that will suit you best? Don’t worry. We have been creating signs since 1984, and our experienced team will be happy to advise you on choosing the ideal signage for your brand.