Vehicle Wraps & Lettering

Whether your organization has one vehicle, or a whole fleet, vinyl graphics are the best way to get your brand out there. Full or half vinyl vehicle wraps make a splash everywhere you travel with high-resolution color graphics.

Custom vehicle wrap including logo and branded patterning

Insights

Uses

Vehicle wraps and lettering are a form of mobile advertising that turns cars, vans,trucks, and fleet vehicles into moving billboards. Businesses use them to display logos,contact information, service details, and full-color graphics directly on their vehicles.You’ll see them on everything from small service vans and food trucks to company fleetsand delivery vehicles. Because they travel wherever the vehicle goes, they createconstant visibility in local neighborhoods, on highways, and at job sites.

Benefits

One of the biggest benefits is reach. A single wrapped vehicle can generate thousandsof impressions each day without ongoing advertising costs. Full wraps cover most or allof the vehicle, creating bold, eye-catching designs, while partial wraps and vinyl letteringoffer a more budget-friendly option. Both approaches are highly customizable, allowingbusinesses to match exact brand colors, fonts, and messaging. Another advantage isprotection. High-quality vinyl can help shield the original paint from minor scratches andsun exposure, which can preserve resale value.

Installation

Installation is a detailed process that requires a clean surface and careful application.The vehicle is thoroughly washed and prepared to remove any dirt, wax, or residue thatcould affect adhesion. Vinyl is then measured, cut, and applied panel by panel, withheat and pressure used to smooth out air bubbles and ensure a tight bond. For letteringand simple decals, installation is quicker, but precision is still important to ensure properalignment and spacing. Professional installation is typically recommended to avoid liftingedges or misalignment, especially on curved or complex surfaces.

Care

Caring for vehicle wraps and lettering helps extend their lifespan and keep them lookingsharp. Hand washing is preferred over automatic car washes, especially those withbrushes that can lift edges or scratch the vinyl. Mild soap and water are usually enoughto clean the surface, while harsh chemicals should be avoided. It’s also a good idea topark in shaded areas when possible, since prolonged sun exposure can gradually fadecolors over time. With proper care, wraps and lettering can stay vibrant and effective forseveral years, continuing to promote a business wherever the vehicle goes.

Frequently Asked Questions

What is a vehicle wrap?

Vehicle wraps are vinyl graphics that are digitally printed on wide format commercial printers, and then carefully applied to the exterior of a car or truck.

What type of vinyl does Elmark Sign Company use for vehicle wraps?

We believe that quality begins with using the best products, which is why our vehicle wraps are made exclusively with premium 3M ControlTac vinyl , and protected with 3M overlaminate.

What is the benefit of wrapping a truck or car?

Vehicle wrapping offers one of the lowest cost ways (CPM or Cost per Mille) to display a brand to a wide audience. Whether driving on the road or parked, vehicle graphics will promote the brand through day and night.

Do clients need to supply their own artwork?

No, Elmark Sign Company has a team of graphic designers who can help with design and iterate with clients until it is “just right.”

Can windows be covered with graphics?

Yes, Elmark Sign Company can apply a perforated window vinyl that looks like the intended graphic images from the outside, but one can still see through the vehicle wrap from the inside.

Do wraps come off easily?
  • Provided that high quality vinyl was used on the wrap installation, the removal process should be relatively painless. Premium wrap films, such as 3M ControlTac vinyl, are designed to be removed without leaving adhesive residue.
  • Lower quality films can be trickier, as the film can fragment and/or separate from the adhesive, leaving behind a goopy mess to clean off.
  • There is one caveat – If the vehicle has been in an accident, and painted with less than factory grade paint, there could be a potential for paint lift when the vinyl is removed.
Can Elmark Sign Company remove old graphics?  What does a vehicle owner need to do before bringing their vehicle to us?

Yes, Elmark Sign Company can remove old vinyl prior to installation of new vehicle wraps.  We primarily ask that the vehicle be brought in with a clean exterior free of dirt and wax.

Can the wrap get wet after installation?
  • Yes, but give it a few days after the initial installation. We recommend waiting a few days to ensure the vinyl adhesion has taken hold and will not be affected by water or rainfall.
  • High quality wraps are protected with an overlaminate, which is a clear layer of film that has been applied over the actual print. The ink itself is protected thanks to the overlaminate.
Will the wrap last in the heat?

Yes! Heat is no match for this vinyl. In fact during the installation process, our installers typically heat the vinyl to 650 degrees during the installation. They then heat the vinyl to 1000 degrees during the process called “post-heating,” which locks the vinyl’s shape to permanently conform to the vehicle.

Will the vehicle wrap damage my car’s paint?
  • In general, no. Actually, vehicle wraps can protect the car’s paint from sun damage and minor abrasions.
  • There is one caveat – If the vehicle has been in an accident, and painted with less than factory grade paint, there could be a potential for paint lift when the vinyl is removed.
Will a wrap hurt a vehicle’s value?

No, and in fact, it may add to it. The car’s paint job will be fully protected by the vinyl wrap, so after getting years of great use out of a shiny new wrap, one can safely remove the film, and find the underlying paint job preserved in the same state as the day the wrap was installed.

Where does Elmark Sign Company install the vehicle wrap?

Elmark Sign Company's vehicle wrapping professionals install at our West Chester location in Pennsylvania.

What areas does Elmark Sign Company serve?
  • Our clients are nationwide, but most of our vehicle wrapping clients are located within Philadelphia, Chester, Bucks and Delaware Counties in Pennsylvania, and New Castle County in Delaware.
  • Specific areas include West Chester, Chadds Ford, Downingtown, Philadelphia, Wilmington, Exton, King of Prussia, Kennett Square, Glen Mills, Malvern, Media, Paoli, Phoenixville, Norristown, Newtown Square, Wayne, Bryn Mawr, and Coatesville.
Can Elmark Sign Company handle a fleet of vehicles?

Yes, Elmark Sign Company supports many of the most admired fleets in our area. Our vinyl team works with clients on scheduling to minimize down time and keep their “mobile billboards” fresh and clean as they represent their brand.

How much do vehicle wraps cost?
  • The film used is a large driver of the cost, as Elmark Sign Company prefers to use high quality 3M ControlTac materials.
  • Separate lettering and logos range from $1,500-$2,500 based on size and complexity.  Full wraps covering all surface areas are frequently $4,000-$6,000 depending on the size of the vehicle.
How long does the process take?

The bulk of the time spent is in the design stage of the vehicle graphic process. Once a design is approved, the installation can usually be completed in one day. Larger trucks, or more complex designs, can take up to three days.

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