One of the most important yet challenging aspects of any business is marketing. Finding fresh new ways to get your name out to potential customers can make or break a marketing campaign.
Over the past several years, marketing and advertising have taken on a new face. With the advent of the internet, a host of new marketing opportunities have opened up. Small and large businesses have new ways to advertise and measure ROI (return-on-investment).
So how does a more traditional marketing tactic such as vehicle advertising stack up? It may surprise you to know that placing your logo and tagline on company vehicles can yield great ROI through cost-effective impressions.
Mobility and Impressions
When advertising online, many of us choose to go with social networks or major search engines. If you’ve tried this, you’ll know that impressions are an important way to measure ROI.
An impression is the number of times a consumer sees your ad or logo. As with anything, the more exposure a consumer has to your brand, the more apt they are to remember you. The more familiar a consumer is with your brand, the more they trust you. Ultimately this leads to an increased likelihood that they’ll convert to paying customers.
This concept is an important one, and it also works offline. For example, companies who advertise on a prominent billboard. In a busy city, the exposure can amount to thousands of impressions from daily commuters. Billboard advertising has long been a successful form of advertising because of this.
The drawback? Billboards are stationary, which means consumers have to go to them.
Advertising via a vehicle wrap solves this issue through mobility. The more your branded vehicles are out and about, the more consumers you have the potential to reach.
And it’s effective.
This was confirmed in a study by the Outdoor Advertising Association of America (OAAA). The study found that advertising on a single vehicle results in 30,000 to 80,000 impressions in a single day. It was also found that if you drive your vehicle a mere 15000 miles a year, you’ll pass over 9 million other vehicles.
Again, that’s one vehicle. Imagine the effectiveness of an entire fleet. And exposure isn’t limited to the time your vehicle is on the road. Even when parked, you’re racking up impressions. It just doesn’t quit.
Best of all? With the low cost of vehicle wraps, cost per impression stays low. Depending on the look you’re after, you can often find custom signs and vinyl vehicle wraps that start as low as $100. More complex designs can range in price but it’s a one-time fee that garners results for years to come.
Flexibility of Design
As a signage company, we’re proud to say that vehicle wraps have come a long way. These days, we’re not limited to a simple logo on the side panels of your car. We’ve got the best designers in the business, so we’ll make your vehicle look awesome!.
So whether you’re looking for a full-vehicle wrap, a roof-top sign or a gorgeous window decal we’ve got the look you’ll love. Working your business part-time? There are a host of solutions for removable signs that make your business look its best.
So if you’re looking for a cost-effective, eye-catching form of advertising, a vehicle wrap is one of the most efficient means of building brand awareness. At Elmark Signs, we’ve got over thirty-five years of experience in crafting eye-catching business signs and vehicle graphics at affordable prices.
Get in touch with us to discuss your needs with one of our knowledgeable staff.